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Did you get a chance to catch our exploration of migrating Marketo users to Adobe Identity Management System (IMS)? This session is now available and offers a detailed walkthrough of the migration journey, covering preparation, ex...
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Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attributi...
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This post sets out to demistify the enigma of anonymous people and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for anonymous people I will show you ...
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